Communicating Hip-Hop
How Hip-Hop Culture Shapes Popular Culture
by Nick J. Sciullo
November 2018, 116pp, 6 1/8x9 1/4
1 volume, Praeger

Hardcover: 978-1-4408-4222-1
$55, £43, 48€, A76
eBook Available: 978-1-4408-4223-8
Please contact your preferred eBook vendor for pricing.

Hip-hop has been a powerful influence on culture. Once counterculture, Hip-Hop has now exerted multimodal and transcultural effects and served to evolve the establishment.

This insightful analysis of the broad impact of hip-hop on popular culture examines the circulation of hip-hop through media, academia, business, law, and consumer culture to explain how hip-hop influences thought and action through our societal institutions.

How has hip-hop influenced our culture beyond the most obvious ways (music and fashion)? Examples of the substantial power of hip-hop culture include influence on consumer buying habits—for example, Dr. Dre’s Beats headphones; politics, seen in Barack Obama’s election as the first “hip-hop president” and increased black political participation; and social movements such as various stop-the-violence movements and mobilization against police brutality and racism.

In Communicating Hip-Hop: How Hip-Hop Culture Shapes Popular Culture, author Nick Sciullo considers hip-hop’s role in shaping a number of different aspects of modern culture ranging from law to communication and from business to English studies. Each chapter takes the reader on a behind-the-scenes tour of hip-hop’s importance in various areas of culture with references to leading literature and music. Intended for scholars and students of hip-hop, race, music, and communication as well as a general audience, this appealing, accessible book will enable readers to understand why hip-hop is so important and see why hip-hop has such far-reaching influence.


  • Considers hip-hop across aspects of culture, recognizing hip-hop's pervasive influence on not only clothing styles, music, and brand consumption but also social movements, political activity, legal thought, and artistry
  • Presents evidence of how U.S. culture is strongly influenced by the main elements of hip-hop culture—emceeing, DJing, break dancing, and graffiti
  • Argues that hip-hop should be recognized both as an object of study and approach to studying popular culture
  • Supplies academically rigorous information and perspectives but is written for an educated general readership
Nick J. Sciullo, PhD, is an assistant professor of communications at Texas A&M University, Kingsville. In 2018, he was recognized as the Forensic Educator of the Year by the Argumentation and Forensics Division of the Southern States Communication Association. In 2016, he was awarded the Best Dissertation Award by the Critical & Cultural Studies Division of the National Communication Association. In 2014, he was awarded the Robert Bostrom Young Scholar Award by the Southern States Communication Association. He has been published in dozens of peer reviewed journals and law reviews on issues of rhetoric, race, class, and law. He has also spoken on hip-hop across the United States and Western Europe.
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