Survival Tactics
The Top 11 Behaviors of Successful Entrepreneurs
by Ted Sun
July 2007, 216pp, 6 1/8x9 1/4
1 volume, Praeger

Hardcover: 978-0-275-99470-9
$44, £33, 37€, A63
eBook Available: 978-1-56720-730-9
Please contact your preferred eBook vendor for pricing.

Drawing from extensive primary research conducted with entrepreneurs in a variety of fields, Sun dispels common myths and misconceptions about entrepreneurship and identifies eleven core beliefs, behaviors, and qualities of successful individuals, including technical proficiency, team-building skills, and the ability to make decisions without complete information. Moreover, through numerous illustrative examples, diagnostics, and other interactive elements, he shows the reader how to learn and develop these qualities. The result is a practical guide to the art of entrepreneurship—a primer for reducing stress, building confidence, balancing work and life priorities, becoming more productive, and increasing your chances of success.

By any measure, the movement toward entrepreneurship is increasing each year; data from the Small Business Administration indicates that there are over 5 million small businesses in operation in the United States. And while many resources provide practical information to guide the entrepreneur or small business owner through the challenges of establishing, managing, and growing their business, few tackle the more personal side of entrepreneurship in a rigorous fashion.

According to a recent Gallup poll, seven out of ten high school students report that they want to start and run their own business. Every year, five million Americans launch their own ventures, according to the Small Business Administration. By any measure, the movement toward entrepreneurship is increasing each year. While many resources provide practical information to guide the entrepreneur or small business owner through the challenges of establishing, managing, and growing their business, few tackle the more personal side of entrepreneurship in a rigorous fashion. As Ted Sun argues, countless people are entering entrepreneurship in one form or another. Most have no clue how to be one.

Reviews

"Sun provides an amalgam of his dissertation survey results, workshop notes, business parables, and secondary literature from business, leadership, and motivational psychology in this research-based guide to entrepreneurial success. The crux of the book is the 11 chapters devoted to the traits that most highly correlated to entrepreneurial success in Sun's survey of entrepreneurs. Each of these behaviors is elaborated with material from the literature and exercises for personal reflection and development. Sun's book is engagingly written, is based in solid survey research and entrepreneurial experiences, has clear citations, and draws on a wide variety of popular thought.... Recommended. General readers, practitioners, and aspiring entrepreneurs."—Choice, February 1, 2008

"Sun outlines 11 core behaviors of successful entrepreneurs and how readers can develop these qualities. Using research with entrepreneurs and his own experiences as a basis, he explains the behaviors--constant learning, technical proficiency, self-confidence, co-dependence, risk taking, being reactive, employee training and development, team-based decisions, being surprised, measurements and responsiveness, and action without full information--and how these can transform leadership style. Exercises are presented to help readers understand their beliefs and values and challenge and change them."—Reference and Research Book News, November 1, 2007
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