The Retail Revolution in Health Care
by Myron D. Fottler and Donna M. Malvey
February 2010, 235pp, 6 1/8x9 1/4
1 volume, Praeger

Hardcover: 978-0-313-36623-9
$55, £43, 48€, A76
eBook Available: 978-0-313-36624-6
Please contact your preferred eBook vendor for pricing.

Health care is in crisis today: costs are rising, quality is deteriorating, and access is limited. Across the nation, however, bold new options are being put into place. In 2009, there were approximately 1,000 retail clinics in the United States offered by companies such as Walmart, Walgreens, CVS, Publix, and Kroger. Studies show that about 90 percent of consumers are satisfied with their experience at these outlets.

This book unveils and demystifies a revolution occurring in health care in the United States and beyond and how it will reform the health care system.

There is something new in health care. Retail clinics, sometimes partnering with prestigious health-care institutions such as the Cleveland Clinic, offer an affordable, accessible solution for delivering primary-care services to underserved populations. The Retail Revolution in Health Care presents an overview of the retail health trend and its implications for consumers, employers, health care providers, health care companies, insurers, and health policy makers.

The authors examine the phenomenon of retail health care from an entrepreneurial perspective, discussing the growth of retail care beyond traditional retail establishments and possible performance indicators to assess health outcomes. They report on the differing perspectives of retail care from a variety of experts, including doctors, nurses, patients, and insurers. Finally, they address business realities in the United States and globally as they affect the clinics. Retail clinics will almost certainly play a key role as either an alternative to national health insurance or a component of health reform. This important book explores their part in furthering the availability of health care for all Americans.


  • Presents and analyzes important results from extensive research of the retail health care movement
  • Tables summarize what is in each chapter and provide more detail for the reader
  • Offers a comprehensive and up-to-date bibliography on the topic of retail healthcare
Myron D. Fottler, PhD, is professor and executive director of programs in health services administration at the University of Central Florida, Orland, FL. Dr. Fottler has written many books on health care, most recently Human Resources in Health Care: Managing for Success and Achieving Service Excellence: Achieving Strategies for Health Care. He has an MBA from Boston University and a PhD in business from Columbia University.

Donna Malvey, PhD, is associate professor in health services administration at the University of Central Florida, Orlando, FL. Dr. Malvey's research has addressed the needs of the changing health care environment as well as implications of these changes for health services administration education. She has an MHSA degree from The George Washington University and a PhD in administration-health services from the University of Alabama at Birmingham.


"Recommended. Public and undergraduate collections."—Choice, October 1, 2010
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