Apple Inc.
by Jason D. O'Grady
December 2008, 200pp, 6 1/8x9 1/4
1 volume, Greenwood

Hardcover: 978-0-313-36244-6
$50, £38, 42€, A72
eBook Available: 978-0-313-36245-3
Please contact your preferred eBook vendor for pricing.

Apple Computer sets the standard for innovation and ease of use in the technology world. Here’s how it did it.

Two guys named Steve, working in a garage, created a prototype computer designed to be different in a way no one thought possible: It would be easy to use. Those two Steves, one now a billionaire and still at the head of Apple, not only succeeded with that product, but they also broke ground in the business world in ways few thought possible: They proved you could not only have fun at work, but pursuing a capitalist dream could be hip. How did Apple do it? How did it go from making computers that made a difference but not much of a dent in the overall market to creating a device (the iPod) and a music service (iTunes) that has changed the way we buy and experience music? And how did the Macintosh and its successors capture the hearts and minds of computer users so deeply that being a Mac person makes you a member of a special club? That’s what this book is all about.

As author Jason D. O’Grady shows, Apple is a rare company—one that is not afraid to think about a future that does not exist and turn it into reality. Critics have written Apple off time and again, yet it rises from the ashes to astound the critics and delight its customers. That’s not luck or happenstance—it’s vision, dedication, and persistence. Besides delighting Apple aficionados, this book will inspire students eager to launch a business career or work in the technology sector. Apple has never been afraid to chart its own path, and readers will learn what makes the company tick.

Reviews

"Describing Apple Inc. as the 'little company that could,' O’Grady (who has written for Mcintosh trade magazines and who has a Web site devoted to applications related to Apple products), traces the history of the company founded by Steve Jobs in 1977 as Apple Computers. The book includes an illustrated timeline of its hardware and software innovations; information on key players; competition; financial data; Macworld Expo; and trivia (e.g., the Macintosh was nearly named the Bicycle). But missing from the discussion of the company’s future prospects is a possible successor to the apparently ailing Jobs."—SciTech Book News, March 1, 2009

Corporations That Changed the World



Google. Toyota. Harley-Davidson. Apple. These companies and the others in the Corporations That Changed the World Series all have one thing in common: They changed the way we live, and even the way we think. And each has been an industry pathfinder that enabled many other companies to succeed.

Each book in the series:
  • Explains how the company changed the way we live, work, enjoy leisure, communicate, drive, or shop

  • Details each company's history, innovations and competitive advantage, missteps, financial results, and future prospects

  • Spotlights entrepreneurs and the methods they used to achieve stellar results

  • Provides timelines for context, trivia for fun, case studies for learning, and executive biographies for interest and profit


Corporations That Changed the World: Perfect for students doing research projects, budding moguls who'd like to follow in the footsteps of Bill Gates or Steve Jobs, entrepreneurs looking for insights or secrets of success, managers searching for profitable strategies, and anyone who wants the scoop on companies that create products they can't live without.
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