The African American Entrepreneur
Challenges and Opportunities in the Trump Era, 2nd Edition
by W. Sherman Rogers
October 2019, 407pp, 6 1/8 x 9 1/4
1 volume, Praeger

Hardcover: 978-1-4408-6560-2
$85, £66, 74€, A117
eBook Available: 978-1-4408-6561-9
Please contact your preferred eBook vendor for pricing.

President Trump’s election has caused existential angst in the black community.

This second edition provides both a history of black entrepreneurship in America throughout all periods of American history and a roadmap that explains the steps that prospective entrepreneurs must take to achieve success in business.

This second edition of The African American Entrepreneur explores the lower economic status of black Americans in light of America’s legacy of slavery, segregation, and rampant discrimination against black Americans.

The book examines the legal, historical, sociological, economic, and political factors that together help to explain the economic condition of black people in America, from their arrival in America to the present. In the process, it spotlights the many amazing breakthroughs made by black entrepreneurs even before the Civil War and Emancipation.

Part One explores the history of African American entrepreneurs from slavery to the present; Part Two provides a primer and roadmap to success for aspiring entrepreneurs.


  • Analyzes whether President Trump’s legislative agenda is good for African Americans and African American businesses
  • Provides an update on how the Great Recession of 2008 affected black businesses and black people in general
  • Examines recent developments in black business in the areas of technology, music, social media/networking, and government contracting
  • Revises all of the statistics in the book to reflect changes that have taken place since December 2009
  • Expands on areas of the book that provide solutions to the economic difficulties and other challenges faced by black people and black entrepreneurs in particular
  • Provides a current economic assessment of the state of black people in America in light of current and projected political, economic, legal, and sociological factors as we approach the end of the first twenty years of the twenty-first century
W. Sherman Rogers is professor of law at the Howard University School of Law in Washington, DC. Rogers is licensed to practice law in state and federal courts including the United States Supreme Court. He is also a registered stockbroker and general securities principal and has life and health insurance licenses. His multidisciplinary background as a law professor, practicing attorney, stockbroker, and life and health insurance agent has provided him with a great deal of practical and theoretical knowledge in the areas of law, entrepreneurship, and economics.


"Recommended. All readers."—Choice, July 1, 2020
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