The Field Guide to Fundraising for Nonprofits
Fusing Creativity and New Best Practices
by Sarah B. Lange
December 2017, 257pp, 6 1/8x9 1/4
1 volume, Praeger

Hardcover: 978-1-4408-5459-0
$53, £40, 46€, A72
eBook Available: 978-1-4408-5460-6
Please contact your preferred eBook vendor for pricing.

Gen X and Gen Y (Millennials) are moving up the giving ranks and will soon be taking over from Baby Boomers. Do their giving philosophies differ?

With this book in hand, nonprofits can increase their fundraising potential—and their overall impact—by learning how to ramp up nearly every aspect of their fundraising programs in new and creative ways.

Today’s competitive and ever-shifting environment demands that nonprofits adopt a new approach to raising money. This book will show them how, in part by changing the way those charged with fundraising think about this all-important task. The book will help nongovernmental organizations plan better, write more powerful grants, craft more compelling appeals and other communications, engage board members and donors—and brag about all the great work they’re doing in just the right way. It offers readers a fresh perspective on fundraising, as well as clear, practical strategies to build essential connections using varied tactics, including social media. Equally helpful is an eye-opening discussion about beliefs and attitudes that can stand in the way of fundraising success.

Unlike books that focus on a single strategy such as grant writing, board development, or major gifts appeals, this volume is unique in that it details fundraising strategies that generate the highest return on investment. In doing so, the author provides a theoretical framework, creative ideas for taking best practices to the next level, and specific tools that can be applied to reach fundraising goals. By adopting the new framework, enhancing skills, and taking a fresh look at their task, nonprofits can raise the money they need to make a significant difference, regardless of their mission or cause.


  • Adopts a comprehensive approach to nonprofit fundraising for board members, executives, and those specifically charged with raising money
  • Explores nonprofits' attitudes and limiting beliefs
  • Examines best practices related to fundraising, then takes those practices to the next level through creativity and innovation
  • Provides concrete ways to leverage boards, strategic planning, and communications to improve fundraising outcomes
  • Shares case studies, worksheets, samples, and tools to help nonprofits move from knowing to doing
Sarah B. Lange is principal and founder of New Era for Nonprofits, a company that helps nonprofits raise more revenue, build better boards, engage in strategic planning, and broadcast the good work they're doing. She has helped more than 200 nonprofits achieve their goals, raised more than $73M, led dozens of workshops, and authored numerous articles. Lange also writes a weekly blog and serves on the faculty of Clark University. She has held teaching posts at the Boston University School of Social Work, Worcester State University, and UMass Boston; and has led and served on numerous nonprofit boards. Lange was the recipient of Boston University's School of Social Work 2007 Hubie Jones Urban Service Award and their 2003 Distinguished Service Award. In 1998, she won a Women of Distinction Award.


"This is the perfect book for anyone new to fundraising for nonprofits. Sarah lays out her unique ideas along with time-tested tips and stories from successful clients. Best of all, the book is fun, approachable, and you may even laugh while learning something."—Christine Covino, Nonprofit Professional, February 2, 2018

"This how-to-guidebook is fills a gap and meets a need in the development field. I was left feeling inspired and awakened. With a profound sense of joy, I am eager to take up arms and serve the people in my community that benefit from the non-profit organizations I work for. This book brings light to our noble profession and is going to shape a new era of fundraising professions. This guidebook is essential to ready for anyone working in the field of development. If you seek to change the way the world works by creating a positive impact on the lives of those individuals who are served by the mission and vision of non-profits then this book is essential for you to read."—Diana Curran, Director, Changing Our World, February 7, 2018

“Prana Recovery Centers is a non-profit agency that approaches the problem of alcohol and drug addiction with a fresh perspective. Sarah Lange’s book is helping us approach fundraising with a fresh perspective as well. Her expertise in fundraising has helped us focus on making sure our clients receive the services they need. By following her experience mixed with practical application, Prana has been able to implement techniques that ensure our relapse prevention program will be financially healthy for a long time!”—Prana Recovery Centers
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