It’s said that “beauty is in the eye of the beholder,” but recent scientific research suggests that human attractiveness is much more objective than we once thought, deeply rooted in our biology and evolutionary history. For instance, facial symmetry is considered extremely attractive because it indicates good health and nutrition during the formative developmental years. This book explores these insights.

Part I of The Biology of Beauty: The Science behind Human Attractiveness takes a closer look at what traits we find the most alluring and why. It discusses why attractiveness is important from an evolutionary standpoint and the advantages (and disadvantages) of being attractive. In addition to exploring these beauty “universals,” it examines how beauty ideals can be shaped by factors such as culture, religion, and the media. Part II provides an in-depth analysis of individual features that contribute to attractiveness, offering scientific explanations for our preferences. The book also includes a collection of insightful sidebars that highlight beauty ideals in different parts of the world and at other times in history.

Features

• Explores the high-interest and often controversial subject of beauty objectively, drawing on numerous scientific and psychological studies
• Demonstrates both the universal and variable aspects of beauty, helping readers to understand how ideals change over time and from culture to culture
• Examines the physical and psychological effects of living in a highly beauty-conscious society and highlights the impact of media on cultural ideals
• Features a unique two-part organization that offers readers a broad conceptual framework followed by a detailed analysis of particular features that contribute to attractiveness