The Search for Survival
Lessons from Disruptive Technologies
by Henry C. Lucas, Jr.
June 2012, 243pp, 6 1/8 x 9 1/4
1 volume, Praeger

Hardcover: 978-1-4408-0277-5
$65, £50, 57€, A90
eBook Available: 978-1-4408-0278-2
Please contact your preferred eBook vendor for pricing.

Who could have imagined that hugely successful and profitable companies like Kodak, Blockbuster, and Borders as well as well-established entities such as the U.S. Postal Service and the New York Stock Exchange could lose market share and be threatened with extinction? These are but a few of the examples of the firms that responded poorly respond to a disruptive technology.

Ideal for business students, business managers, and corporate senior executives, this book distills the lessons learned from the disasters that have befallen companies that were unable to cope with disruptive technologies.

In recent decades, technology has changed rapidly to the point that it can very quickly affect a seemingly impregnable company or industry. Unexpected technological developments enable innovators to offer new products and services that threaten incumbents. In order to survive, existing firms must be able to see a disruption on the horizon and figure out how to respond.

The Search for Survival: Lessons from Disruptive Technologies examines organizations that failed to develop a strategy for coping with a technological disruption and have suffered greatly or even gone out of business. The first chapter presents a model of how firms can respond to and hopefully survive a disruptive technology. Each following chapter focuses on firms that have failed to survive or whose future is in doubt, accompanied by an extensive, detailed discussion of the lessons learned from each company or field’s failings, covering examples from industries such as recorded music, book publishing, video, newspaper, and higher education.

Henry C. Lucas, Jr., PhD, is Robert H. Smith Professor of Information Systems at the Robert H. Smith School of Business at the University of Maryland, College Park. He has previously been on the faculty at New York University and Stanford University. He obtained his bachelor's degree from Yale University and his master's degree and doctorate from Massachusetts Institute of Technology. His published works include Praeger's Inside the Future: Surviving the Technology Revolution and Beware the Winner's Curse: Victories That Can Sink You and Your Company.
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