The Primetime Presidency of Ronald Reagan
The Era of the Television Presidency
by Robert E. Denton, Jr.
October 1988, 128pp, 5 1/2x8 1/2
1 volume, Praeger

Hardcover: 978-0-275-92603-8
$40, £30, 34€, A58
eBook Available: 978-0-313-38923-8
Please contact your preferred eBook vendor for pricing.

Denton examines the mediazation of the U.S. presidency, as exemplified by President Reagan. Specifically, he analyzes the use of television as an instrument of image-making and governing, the role of the media in contemporary politics, the impact of television on presidential politics, and the future of the presidency in the age of television.

Beginning in the 1970s, the public has turned to the media for information and guidance in selecting their presidents. Television has become the primary means of getting to know the issues and candidates. This monograph examines the mediazation of the U.S. presidency, as exemplified by President Reagan’s role as the great communicator. Specifically, Denton analyzes the use of television as an instrument of image-making and governing, the role of the media in contemporary politics, the impact of television on presidential politics, and the future of the presidency in the age of television. Scholars of communications studies, political science, and American politics will welcome this critical analysis of the primetime presidency.

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