Trust Rules
How to Tell the Good Guys from the Bad Guys in Work and Life, 2nd Edition
by Linda K. Stroh, PhD
September 2015, 220pp, 6 1/8x9 1/4
1 volume, Praeger

Hardcover: 978-1-4408-4064-7
$41, £31, 36€, A56
eBook Available: 978-1-4408-4065-4
Please contact your preferred eBook vendor for pricing.

Trust isn’t just a lofty ideal—lack of trust is costly and necessitates tools of distrust: monitoring systems, mandatory compliance tasks.

Trust is at the root of all positive relationships. This accessible and empowering book teaches how to form an inner circle of trusted confidants in your workplace and at home that will allow you to live a more peaceful and more effective life, reduce stress, and better deal with negative emotions.

Building trust is crucial for effective leadership, and trusting others is a necessary part of working with others. But knowing whom to trust—and whom not to trust—eludes many people. A surprising number of people report that being betrayed by someone in their “inner circle” either at work or in their personal lives is one of the most devastating things they have endured. Lack of trust is also expensive in that it costs companies money to surveil employees; and in our personal lives, if we live with people we cannot trust, we expend needless amounts of energy protecting ourselves from these untrustworthy people. How do we increase trust, bounce back from betrayal, and form alliances and positive relationships with those who ARE trustworthy?

This book provides a unique examination of trust and its often-overlooked importance to our work and personal lives. It identifies the characteristics of a trusting relationship, considers the decision-making process that people should make before granting individuals admission to their own “inner circle,” and teaches how to tell the “good guys” from the “bad guys” in our work environments and life in general. This revised and updated edition contains new information on the negative mental and physical aspects of telling lies; how to better manage our emotions, which allows us to become “better guys” ourselves; strategies for building more trusting relationships in our families; and how trust works—and doesn’t work—online in the Internet age. It also includes a useful “Family Board Meeting” tool for having family meetings in a way that encourages honest and open dialogue between family members regardless of age or family structure.


  • Presents a system for assessing "the good guys and the bad guys"—in other words, the trustworthy and untrustworthy people that surround all of us in every arena of life
  • Provides tools for assessing our own trustworthiness as well as for evaluating our own willingness to trust another
  • Gives readers effective methods for dealing with forgiveness, coping, and reconciliation; managing "conditional" trust relationships; and for becoming more trustworthy to themselves
  • Suggests a practical "Honesty Challenge" that dares readers to be more truthful—and as a result, more successful
Linda K. Stroh, PhD, is a Loyola University Faculty Scholar and emeritus professor at the Quinlan School of Business, Loyola University, Chicago. She also teaches a "Trust Rules" course at the University of California at Santa Cruz. Stroh received her doctorate in human development from Northwestern University. She holds a post-doctorate degree in organizational behavior from Northwestern's Kellogg Graduate School of Management, a bachelor's degree from McGill University in Montreal, Quebec, and a master's degree from Concordia University, also in Montreal. Stroh's work has been cited in The Wall Street Journal, The New York Times, The Washington Post, Chicago Tribune, USA Today, Fortune, Newsweek, U.S. News and World Report, and Business Week, as well as various other news and popular press outlets. Her research has been featured on CNN and NBC's Nightly News.


“This book is a practical, straightforward discussion of the most important topic in business today.”—Robert A. Eckert, former Chairman of the Board and CEO, Mattel, Inc.

“Dr. Stroh has successfully captured the essence of ‘good vs. bad’ in both our professional and personal lives. This book will shine a bright light on your inner circle—how to identify it, shape it, and be the better on account of it.”—Richard H. Lenny, former Chairman and CEO, The Hershey Company
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