Our New Public, A Changing Clientele

Bewildering Issues or New Challenges for Managing Libraries?

by James R. Kennedy, Lisa Vardaman and Gerard B. McCabe


An exploration of themes of change and issues common among all types of libraries when dealing with the new generation of users called the Millennials .

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Cover image for Our New Public, A Changing Clientele

November 2007

Libraries Unlimited

Pages 324
Volumes 1
Size 6 1/8x9 1/4
Topics Management and Administration/Marketing and Promotion
  Adult Services and Programs/General

Just beginning to enter the workplace, Millennials have never known a world that wasn't connected by email, instant messages, text messages, and the Internet. For libraries, the challenge is clear: how do we serve older and more established clientele, yet sustain progress? How do we welcome this new generation into our professional midst?

These 18 chapters explore the pervasiveness of change: in personnel selection and training; budget planning; marketing and promotion; fund raising; health issues for staff and clientele; retirement and recruitment; staying current; inter-library and inter-agency cooperation; joint-use facilities; furnishing and refurnishing; evaluating and selecting new format materials and technologies; and lifelong learning. Each offers practical experience and advice which, regardless of type of library, is adaptable to all.

For managers and would-be managers of libraries everywhere, and anyone who provides service to a younger demographic.

Table of Contents

Preface by Bernadette Roberts StorckForeword by Henry StewartIntroductionPart I: Where Are We?Chapter 1: The Library as Place in the New Millennium: Domesticating Space and Adapting Learning Spaces by Delmus WilliamsPart II: Serving millennialsChapter 2: Reflection and Thinking and All of that Stuff: Student Learning, Engagement and the Net Generation by Anne-Marie DeiteringChapter 3: Baby Boomers and Generation Y in the Public Library: Keeping Them Both Happy. An Australian Perspective by Carolyn JonesChapter 4: Reaching Out to Gen Y: Adapting Roles and Policies to Meet the Information Needs of the Next Generation by Susanne MarkgrenChapter 5: Deconstructing Librarians' Fascination with the Gamer Culture: Toward Making Academic Libraries Venues for Quiet Contemplation by Juris DilevkoPart III: Millennials and Information LiteracyChapter 6: Reomdeling the Ivory Tower: Information Literacy and the Modern University Library by Carol C.M. Toris, Ashlee B. Clevenger, and Katina M. StrauchChapter 7: Enhancing Library Instruction: Creating and Managing Online Interactive Library Tutorials for a Wired Generation by Mark Horan, Suhasini L. Kumar, and John NappChapter 8: Educating the Millennial User by Lauren PressleyChapter 9: English as a Second Language Students and the College Library by Eric E. PaloPart IV: Managerial ConcernsChapter 10: Connecting Diversity to Management: Further Insights by Tim Zou and La Loria KonataPart V: Community College and School PerspectivesChapter 11: Community College Libraries/Learning Resource Centers Meet the Generation Y Challenge by Michael D. RuskChapter 12: "I Want it All and I Want it Now!" The Changing Face of School Libraries by Leslie BoonPart VI: Some ExamplesChapter 13: A Traditional Library Meets Twenty-First Century Users by Glenda A. Thornton, Bruce Jeppesen, and George LuponeChapter 14: Planning an Information Commons: Our Experiences at the University of Toledo's Carlson Library by John C. Phillips and Brian A. HickamChapter 15: Renewing the Tech-Forward Library: Information Commons Development at the University Library of Indiana University Purdue University Library Indianapolis by Rachel Applegate and David W. LewisPart VII: Hope For the FutureChapter 16: What's Old is New Again: Library Services and the Millennial Student by Jamie Seeholzer, Frank J. Bove, and Delmus WilliamsPart VIII: Bibliographic EssaysChapter 17: Evaluation and Selection of New Format Materials: Electronic Resources by Bethany Latham and Jodi PoeChapter 18: Libraries and the Millennials: Changing Priorities Bibliographic Essay by Marilyn Stempeck, Rashelle Karp, and Susan NaylorIndexAbout the Editors and Contributors



"A host of experts on Gen Y -- a.k.a. millennials, echo boomers, the Net generation -- those young people who are, as one contributor describes them, 'technology-obsessed, social and connected, traditional, achievement-oriented, and attention-challeneged.' Apart from the sheer size of Gen Y, they will all be voting adults in a few years, making it even more important for us to reinvent ourselves in their image."American Libraries

"[T]he authors do a good job of presenting commentary and examples of working in today's continually evolving libraries. . . The bibliographies that follow each article are full of sources to guide the reader who would like to pursue in more detail specific topics discussed by the authors. The discussion points out that, although one size does not fit all, improving facilities and services for a target group of users can improve services for all."Reference & User Services Quarterly

"Several chapters in this new title discuss the milennials--children of the baby boomers--and digital natives and how they have already had an impact on library service. . . . Each chapter offers practical advice based on experiences, and each includes a list of references. Library managers and those aspiring to be managers will find help in providing services for a younger demographic."Booklist

"While the majority of the 18 chapters in this book are geared toward academic libraries, several chapters do focus on public libraries and their patrons. Some ideas suggested for academic libraries may also be suitable for the public sector, too. The book features a preface, forward, introduction, table of contents, index, and information on the editors and contributors. Each of the eighteen articles has a concluding paragraph (a nice feature for readers who want to skim the information) and bibliography."Colorado Association of Libraries

". . . this work is valuable and informative. It may prove an essential manual to those confronting the novelty of Generation Y on their own doorstep."The Australian Library Journal

"This innovative and provocative book contains 18 chapters that examine the Millennial generation – the children of the Baby Boomers, who have grown up with all the recent advances in technology, such as iPods, laptop computers, Blue Tooth, mobile phones, Tivo, etc. . . . For information providers seeking to understand and deal with members of the Millennial generation, this is a thoughtful and provocative collection that warrants reading as a stimulant to new ways of perceiving this important group."Collection Building

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