The Choosing By Advantages Decisionmaking System

by Jim Suhr


Choosing By Advantages is a set of concepts and methods designed to make decisionmaking more effective for organizations, communities, and individuals.

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Cover image for The Choosing By Advantages Decisionmaking System

January 1999


Pages 304
Volumes 1
Size 6 1/8x9 1/4
Topics Business/Leadership

Most decision-making methods in use today are flawed and result in less than optimal results. Choosing By Advantages (CBA) is a tested and effective system for determining the best decision by looking at the advantages of each option. It is an easy to use process that will be valuable to businesses, government agencies, engineers, and individuals.

Not only will the CBA system allow you to make the best decision in any scenario, it will also make it easy to show why the decision was the correct one. CBA is suprisingly simple to follow and will improve one's ability to create the best possible results in any given situation.

Table of Contents

Foreword by Mark JohnsonIntroductionThe Pivotal Cornerstone PrincipleDecisionmakers Must Use Sound MethodsDecisionmakers Must Learn How to Use Sound MethodsThe Fundamental Rule of Sound DecisionmakingWhat, Exactly, Is an Advantage?Two Central Questions and Four Central ActivitiesSound Methods Do Not Weigh Advantages and DisadvantagesInstant CBA and the Recognition-Response ProcessThe Five-Step Skill-Learning ProcessThe Principle of AnchoringAnchored Versus Unanchored Questions and JudgmentsThe Two-List MethodPreference Charts and Preference CurvesDeciding Importance: Three Principles and Four ConsiderationsThe Bridge Design ExperimentVital Thinking Skills for Sound DecisionmakingThe Sound Decisionmaking VocabularyIt Isn't "Just" a Matter of SemanticsSound Methods Do Not Weigh FactorsSound Methods Do Not Weigh AttributesSound Methods Weigh AdvantagesArithmetic, Reading, Writing, and Choosing By AdvantagesThe Methods PrincipleHow Can We Consistently Make Sound Decisions?How Can We Simplify Sound Decisionmaking?The Tabular MethodSpecial Methods for Complex DecisionsSpecial Methods for Money DecisionsSimple Methods for Simple DecisionsVery Simple Methods for Very Simple DecisionsConclusionReferencesIndex



^IThe Choosing By Advantages Decisionmaking System^R offers a framework for improving the discipline of thought that is crucial to our success as consultants.—Consulting To Management


The CBA principles and methods are the best available. They assure sound, valid decisions for simple, as well as complex problems. Examples of where CBA methods are applicable range from questions about major programs to questions about individual projects, such as whether a road should be built and if so, where to which candidate should be selected to fill an important staff vacancy, and even to choosing a cereal for breakfast.—Stan Tixier^LRegional Forester (retired)^LIntermountain Region, USDA Forest Service^LPast President, Society for Range Management

Choosing By Advantages is the soundest, most rational decision-making process I have encountered. Its logical principles are deceptively simple but extremely powerful. In this book, Jim Suhr has perfected the clarity and usefulness of Choosing By Advantages.—Paul R. Nordwall^LForest Supervisor^LU.S. Forest Service

Because Choosing By Advantages has served me and my family very well for many years, I introduce CBA every year, to my third grade students. I have found that they are very capable of learning the basic CBA concepts and methods. But teaching CBA only in the third grade isn't enough. It should be taught progressively, in all levels of the educational process.—Ginger Brown^LThird Grade Teacher^LBates Elementary School

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