The Business of Sports
Volume 1, Perspectives on the Sports Industry, Volume 2, Economic Perspectives on Sport, Volume 3, Bridging Research and Practice
From the financing of mega-stadiums to player strikes to the sponsorship of events by alcohol and tobacco companies, this set covers the spectrum of topics and issues relating to the management and promotion of organized sports—one of the world's largest and most powerful industries.
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The sports industry is large, visible, and growing—and it has a huge impact on society. That's obvious to die-hard fans who not only watch sporting events but buy everything from balls to ties to paperweights with their favorite team's logo. But even sports haters can't escape the onslaught of professional sports: They are asked to chip in as taxpayers to build public stadiums, and their children are, like it or not, exposed to events sponsored by alcohol and tobacco companies, not to mention the juvenile antics of star athletes. Businesses, of course, take a hit in productivity when the Olympics—or World Series or Super Bowl or World Cup—rolls around. Yet most of us love to watch, and play. The Business of Sports takes on this endlessly fascinating behemoth of an industry to make sense of it all.
Yes, sports is big business. How big? Estimates of total annual U.S. spending on sporting goods and services range from $250 to $560 billion a year, and spending related to organized sport alone has been estimated at $200 billion per year. And it's getting bigger, casting an ever-larger shadow over the entire globe. The Business of Sports throws light on the subject by exploring the business and economic dynamics of the industry from a diverse array of perspectives that cover the industry's macroeconomic, management, and marketing/promotion issues. —Volume 1, Perspectives on the Sports Industry, documents the current size, scope, and magnitude of the sports industry in the U.S. and abroad—including the U.K. and China. It also examines the importance of the world's most visible sporting events, like the Olympics, and the impact of sporting events broadcast around the world. —Volume 2, Economic Perspectives on Sport, takes an in-depth look at the sports industry from an economic perspective. The volume delves into the inner workings of leagues and teams, covering economic issues from the design of sports leagues to franchise financial valuations to salary caps to labor relations. —Volume 3, Bridging Research and Practice, fills the gap between scholarly research on sport and practitioners working in the industry. Topics include evaluating talent, maintaining managerial efficiency, analyzing statistical performance indices, and assessing the noneconomic benefits of professional sports. Business and sports are a potent mix of two of the strongest forces moving our society today. And, as the stratospheric salaries of professional athletes indicate, the industry is going through major growth and change. To make sense of it all, it helps to understand the underlying economic principles driving the business decisions made daily by owners and managers in all corners of the world. The unique, multivolume format of The Business of Sports allows sports nuts, journalists, business people, and students to explore the wide variety of issues that fuel the world's crazy passion for all things athletic.
- Table of Contents
Volume 1AcknowledgmentsPreface1. The Scope of the Sports Industry in the United States2. The Profitability of Sports Teams: International Perspectives3. Perspectives on the Sports Industry in China4. Mega-Events: The Effect of the Worlds Biggest Sporting Events on Local, Regional, and National Economies5. The Financing and Economic Impact of the Olympic Games6. New Revenue Streams in Professional Sports7. The European Perspective on Team Ownership, Competitive Balance, and Event Impacts8. U.S. Sports Leagues through the Economic Crystal Ball9. The Big Business of College Sports in America10. Sport in the Digital DomainAbout the Editor and ContributorsIndexVolume 2AcknowledgmentsPreface1. The Allocation of Rewards in Athletic Contests2. Single Entity Ownership in Sports Leagues and Antitrust Law3. Competitive Balance and Attendance in the Sports Industry4. Franchise Relocations, Expansions, and Mergers in Professional Sports Leagues5. The Financial Valuation of Sports Franchises6. Professional Sports Facilities, Teams, Government Subsidies, and Economic Impact7. Pay and Performance of Players in Sports Leagues: International Comparisons8. Salary Caps and Luxury Taxes in Professional Sports Leagues9. The Valuation of Non-Market Benefits in Sport10. Facility Finance: Measurement, Trends, and Analysis11. Salary Arbitration in Major League BaseballAbout the Editor and ContributorsIndexVolume 3AcknowledgmentsPreface1. A Simple Model of Worker Productivity in the National Basketball Association2. Statistical Performance Analysis in Sport3.: Sports Facilities and Urban Redevelopment: Private and Public Benefits and a Prescription For a Healthier Future4. Revenue Sharing and Agency Problems in Professional Sports Leagues5. New Developments in Stadium Financing6. The Economics of Incentives in Individual Sports7. The Measurement of Efficiency in Sports Organizations8. New Franchise Location in Major and Minor League Baseball9. The College Football Postseason Mess: Economic Perspectives10. Player Drafts in the Major North American Sports Leagues11. Globalisation and the Evolving Player-Agent Relationship in Professional Sport12. A Review of the Post-WWII Baseball Card IndustryAbout the Editors and ContributorsIndex
"Humphreys and Howard have amassed and organized more than 30 commissioned papers that examine and explain many facets of this n-dimensional industry. Looking at the business of sports from a variety of academic and hands-on viewpoints--economics, marketing and management, health and physical education, policy and planning--the volumes in this set include chapters on profitability and financial aspects of leagues and mega-events, expansion and relocation, sports labor markets, facilities, and many other topics related to North American professional and college athletics and to international sports....Recommended. All readers, all levels."
"The sports industry is the setting for this three-volume set of thirty-three intriguing articles written by well-known experts. . . . Ideal for students and informed general readers seeking background information and statistics on major economic issues in professional and amateur sports, The Business of Sports is highly recommended for most collections."
BRASS Outstanding Business Reference Source, 2009 — RUSA
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