The Business of Entertainment

by Robert C. Sickels, Editor


Featuring contributions from a wide variety of scholars and industry insiders, this three-volume set offers the most comprehensive treatment to date of the business side of film, television, and music.

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Cover image for The Business of Entertainment

November 2008


Pages 752
Volumes 3
Size 6 1/8x9 1/4
Topics Popular Culture/General

We love to be entertained. And today's technology makes that easier than ever. Listen to tunes while working out? No problem. Watch a movie on your cell phone? Can do. Get 450 channels of digital entertainment bounced off a satellite and into your vehicle—even while traveling through empty wastelands? Simple. But behind these experiences is a complex industry, dominated by a handful of global media conglomerates whose executives exert considerable influence over the artists and projects they bankroll, the processes by which products are developed, and the methods they use to promote and distribute entertainment. As this set shows, the industries in which commerce, art, and technology intersect are among the most fascinating in all of business.

Entertainment is a high-stakes industry where stars are born and flame out in the blink of an eye, where multimillion dollar deals are made on a daily basis, and where cultural mores, for better or worse, are shaped and reinforced. The Business of Entertainment lifts the curtain to show the machinery (and sleight of hand) behind the films, TV shows, music, and radio programs we can't live without. The Business of Entertainment comprises three volumes, covering movies popular music, and television. But it's not all about stars and glitter—it's as much about the nuts and bolts of daily life in the industry, including the challenges of digitizing content, globalization, promoting stars and shows, protecting intellectual property, developing talent, employing the latest technology, and getting projects done on time and within budget. Challenges don't end there. There's also advertising and product placement, the power of reviews and reviewers, the cancerous spread of piracy, the battles between cable and satellite operators (and the threat to both from telephone companies), the backlash to promoting gangsta lifestyles, and more. Each chapter is written by an authority in the field, from noted scholars to entertainment industry professionals to critics to screenwriters to lawyers. The result is a fascinating mosaic, with each chapter a gem that provides insight into the industry that—hands down—generates more conversations on a daily basis than any other.

Table of Contents

Volume I, MoviesPrefaceAcknowledgmentsBehind the Greenlight: Why Hollywood Makes the Films it Makes by Jeffrey HirschbergThe Six Faces of Piracy: Global Media Distribution from Below by Ramon versus Toward a Framework of Corporate and Independent Online Film Production by Mary P. EricksonReacting Synergistically: Batman and Time Warner by Kimberly A. Owczarski'You believe in pirates, of course . . .': Disney's Commodification and 'Closure' of Pirates of the Caribbean by Anne H. PetersenThe Business of Race in The Lord of the Rings Trilogy by Sue J. KimDream Worlds: Film-Game Franchising and Narrative Form by Harry BrownCo-Opting "Independence': Hollywood's Marketing Label by Mary P. EricksonEntertainment in the Margins of the American Film Industry: 'Orion Pictures Presents a Filmhaus Production of A David Mamet Film' by Yannis TzioumakisPiercing Steven Soderbergh's Bubble by R. Colin TaitCelebrity Juice, Not from Concentrate: Perez Hilton, Gossip Blogs, and the New Star Production by Anne H. PetersenMoney and Tears: A Behind-the-Scenes of Celebrity Journalism by Zachary SniderAbout the Editor and ContributorsVolumne II, Popular MusicPrefaceAcknowledgmentsSongwriting, Creativity and the Music Industry by Phillip McIntyreThe Devaluation of Recorded Music: A New Business Model for the Music Industry by Richard StrasserThe Macro/International Music Business: Australian Trajectories and Perspectives in a Global Context by Guy MorrowMusic Copyright in the 21st Century by Robert McParlandRock Brands by Mike EmeryMapping the Territory: Cultural Authenticity in World Music by Amy M. Corey'I Gave My Rights Away for A Song': How Billy Bragg Persuaded MySpace to Change its Tune on Ownership by Stephanie Vie15MB of Fame: Independent Musicians Use of MySpace by Marjorie D. Kibby'It's Up to You . . . No Really, It's Up to You': Radiohead, Big Music, and the Future of the 'Record" Industry by Andrew deWaardRadio in the Digital Age by John Allen HendricksThe Business of Radio in the Daily Soundscape: Reshaping and Defining the Music Box in Consumer Culture by Phylis JohnsonThe Great Globalization Swindle? The Relationship between the Global Economy and Music Reconsidered by Franz Kasper KrönigThe Independent Record Store as a Site of Cultural Resistance and Anti-McDonaldization-A Case Study of The House of Records by David GraconAbout the Editor and Contributors Volumne III, TelevisionPrefaceAcknowledgmentsThe Business of Entertainment: Television Fans by Patricia Ventura and Beth MauldinA Joint (Ad)Venture: The CW Network and the Youth Market by Caryn MurphyU Know U Love Me: New Media, Gossip Girl, and the (Un)Changing Discourses of Girlhood by Anne H. PetersenWhy I Love The OfficeAnd Hate NBC by Sue J. KimWho Wins with NASCAR on ESPN? by Wanda Little FenimoreShow Time: Sundance Meets Corporate America by K. Alex IlyasovaTemporary Resistance: Strategies of Freelance Workers in American Network Television New by Kathleen RyanThe Economic and Business Realities of Reality Television by Richard CrewReality Television: The Business of Mediating (Extra)Ordinary Life by Valerie Palmer-Mehta and Alina Haliliuc'The Way of the Gay' Bravo TV, Lifestyle Consumption, and Promotional Culture by Amy CoreyThe 'Real' O.C.: Laguna Beach, MTV, and the Business of Reality Star Production by Anne H. Petersen

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