It's still there—the original Starbucks—in Seattle's Pike Place Market, looking much the same as it did when it opened 38 years ago. But now it is just one of the nearly 16,700 Starbucks spread out over 47 countries, operating under one of the most easily recognizable brands in the world today.
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Follow the history of Starbucks on its journey from one local retail store in Seattle to a global chain of coffeehouses found in more than 47 countries around the world.
Starbucks tells the story of how a single retail outlet opened in 1971 became the world's largest chain of coffeehouses, and for that matter, one of the largest franchises of any kind, with over $10 billion in sales in 2008.
Starbucks offers readers the opportunity to get to know this extraordinary corporation's leaders, employees, guiding principles, corporate innovations, competitive strategies, setbacks, and future prospects. Along the way, it explores a number of fascinating issues, including the company's pivotal decision to use Arabica beans instead of mass-produced coffee and its efforts to support sustainable coffee farming worldwide. The book also looks at how Starbucks is coping with the global economic downturn, detailing its recent initiatives to reduce costs, offer healthier food, and re-embrace its coffee-centered, customer-based roots.
- Offers a number of stimulating sidebars, including Coffee Talk, Word Search, Coffee Quiz, Schultz Time!, and Coffee Recipe
- Features a "You Decide" section at the end of each chapter where readers can provide their own responses to issues Starbucks has faced recently
- Provides photos of Starbucks headquarters in Seattle, interior shots of the original store, Starbucks baristas, and Starbucks coffee traders in Rwanda
- Includes a glossary of coffee-related terms
- Outlines a Starbucks timeline from 1971 to 2009, noting major business and product events
- Examines some of the innovative programs and initiatives that have helped Starbucks carve out a unique niche as the world's number one specialty coffee retailer
- Explains what Starbucks is doing to help ensure that coffee farming stays profitable
- Explores how Starbucks is striving to operate efficiently during the current global economic downturn
- Series Description
Corporations That Changed the World
Google. Toyota. Harley-Davidson. Apple. These companies and the others in the Corporations That Changed the World Series all have one thing in common: They changed the way we live, and even the way we think. And each has been an industry pathfinder that enabled many other companies to succeed.
Each book in the series:
- Explains how the company changed the way we live, work, enjoy leisure, communicate, drive, or shop.
- Details each company's history, innovations and competitive advantage, missteps, financial results, and future prospects.
- Spotlights entrepreneurs and the methods they used to achieve stellar results.
- Provides timelines for context, trivia for fun, case studies for learning, and executive biographies for interest and profit.
Corporations That Changed the World: Perfect for students doing research projects, budding moguls who'd like to follow in the footsteps of Bill Gates or Steve Jobs, entrepreneurs looking for insights or secrets of success, managers searching for profitable strategies, and anyone who wants the scoop on companies that create products they can't live without.
- Author Info
"From a single retail outlet in 1971, Starbucks has expanded to 47 countries. This overview for students in high school and up recounts the history of the coffeehouse leviathan and the roles played by the corporation's leaders and employees. It highlights the company's efforts to support sustainable coffee farming, and looks at current strategies for surviving the economic crisis. The book includes b&w photos, sidebars, coffee quizzes, and recipes; a 'You Decide' section at the end of each chapter allows readers to respond to controversial issues. A glossary, acronyms, and a list of web sites and podcasts are also included."
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