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Written by leading scholars in the field of political communication, this book provides a comprehensive accounting of the campaign communication that characterized the unprecedented 2016 presidential campaign.
The political events leading up to election day on November 8, 2016, involved unprecedented events in U.S. history: Hillary Clinton was the first female to be nominated by a major party, and she was favored to win the highest seat in the nation. Donald Trump, arguably one of the most unconventional and most-unlikely-to-succeed candidates in U.S. history, became the leading candidate against Clinton. Then, an even more surprising thing happened: Trump won, an outcome unexpected by all experts and statistical models.
An Unprecedented Election: Media, Communication, and the Electorate in the 2016 Campaign presents proprietary research conducted by a national election team and leading scholars in political communication and documents the most significant—and in some cases, the most shocking—features of the 2016 U.S. presidential election. The information presented in this book is derived from national surveys, experiments, and textual analysis, and it will help readers to grasp the truly unique characteristics of this campaign that make it unlike any other in U.S. history. The chapters explain the underlying dynamics of this astonishing election by assessing the important role of both traditional and social media, the evolving (and potentially diminishing) influence of televised campaign advertisements, the various implications of three historic presidential debates, and the contextual significance of convention addresses. Readers will come away with an appreciation of the content and effects of the campaign communication and media coverage as well as the unique attributes of the electorate that ultimately selected Donald Trump as the 45th president of the United States.
- Provides detailed coverage of the most salient issues in the 2016 campaign from multiple perspectives and frames of reference
- Presents contributions from top scholars in political communication representing the very best doctoral programs in the field, including numerous past presidents of the National Communication Association's political communication division
- Includes all-original, multi-methodological, quantitative and qualitative research, giving readers a fuller understanding of the trends in and effects and content of political communication in the election
- Author Info
"This book, involving some of the nation's most renowned scholars of political communication as well as many of its most promising newcomers, takes on the important topic of the 2016 election through rigorous application of methods and theories from quantitative, qualitative, and rhetorical perspectives. The chapters offer important and multilayered analyses of media practices, candidate communication, and the electorate. It's a must-read for historians, communication scholars, political scientists, and anyone who wants to understand this election and the state of our national politics.”
"The editors of this timely and important volume have gathered some of the top scholars of political communication to help reveal the factors that shaped the 2016 campaign cycle. Whether concerned with the role of race and gender, social media, selective exposure, partisan news, political satire, or incivility in campaigning, this collection will alter our understanding of this unprecedented election."
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