The Rise of the Sharing Economy

Exploring the Challenges and Opportunities of Collaborative Consumption

by Pia A. Albinsson and B. Yasanthi Perera, Editors
Foreword by Russell Belk


Collaborative consumption has given rise to a "sharing economy" and with it, consumption-based businesses, from Airbnb and Couchsurfing to Zipcar and Uber.

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Cover image for The Rise of the Sharing Economy

January 2018


Pages 304
Volumes 1
Size 6 1/8x9 1/4
Topics Business/General

This is the ultimate source for anyone who wants a comprehensive view of how the sharing economy began and how it may fundamentally change capitalism across the globe.

The Rise of the Sharing Economy: Exploring the Challenges and Opportunities of Collaborative Consumption examines the business phenomenon of the sharing economy, giving readers a thorough analysis of this up-and-coming sector. The book presents a detailed historical perspective of sharing and cooperatives, followed by a discussion of societal factors—predominantly technology—that have facilitated the fast growth of collaborative consumption businesses. Additional chapters offer progressive perspectives on how companies can further commercialize sharing.

Written for undergraduate and graduate students studying the collaborative market and for those with entrepreneurial aspirations, this book provides important insight about technology facilities sharing, peer-to-peer lending, grassroots social entrepreneurial efforts, the economics of the sharing economy, legal and public policy issues, and more.


  • Takes a global and multidisciplinary approach to defining the sharing economy, its facilitators, and its outcomes
  • Provides a concise yet thorough study of the sharing economy, in one volume
  • Presents case-based research to explain how the sharing economy works
  • Offers real-world examples of collaborative consumption and of sharing economy organizations
Author Info

Pia A. Albinsson, PhD, is associate professor of marketing and currently holds the John W. Guffey Jr. Professorship in the Walker College of Business at Appalachian State University, where she has taught since 2009. Her research interests include collaborative consumption, consumer activism, sustainability, and advertising effectiveness. She has published in journals including Consumption, Markets, and Culture, Psychology and Marketing, European Journal of Marketing, Journal of Macromarketing, Journal of Public Policy and Marketing, Journal of Marketing Theory and Practice, and International Journal of Wine Business Research.

B. Yasanthi Perera, PhD, is assistant professor of business ethics at Brock University. Her research focuses on social responsibility. In particular, she examines individuals' consumption and disposition patterns and their participation in social media–driven activist efforts that are directed toward businesses. At the organizational level, she examines businesses' sustainability efforts and various facets of for-profit social enterprises, such as blended value creation and management of social and financial aims. Her work has been published in numerous outlets including Journal of Consumer Behaviour and Journal of Marketing Theory and Practice.

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