"Conscientious decision makers in large multinationals and/or do-it-yourselfers will glean valuable insights from Vella and McGonagle's workbook/thinkbook. Summing Up: Recommended. Lower-division undergraduates through professionals."
"This is a must read for strategic planners who want to understand why and how competitive intelligence is done, and how it enables smart decision-making."
"Any knowledge producer—researcher, practitioner, or manager—will learn something valuable here. Likewise, the user of intelligence—business owner, executive, or investor—will benefit by becoming an 'educated consumer' of intelligence work products and by seeing what is possible, even with limited resources."
"I have worked with John and Carolyn for many years. Their meticulousness shines on every page of this very real approach to solving competitive intelligence problems. In this book you get to listen in on real conversations and solve real issues. I will definitely recommend it to the managers attending our certification program."
"In a complex global economy, doing competitive intelligence well is difficult. Screwing it up is easy. Long experienced in competitive intelligence, Vella and McGonagle provide insightful lessons for those who need intelligence to compete, profit, and succeed. They answer such questions as how to set up a competitive analysis effort and how to tell whether an existing effort is contributing as it should. This is a practical ‘go to' book for executives who need competitive intelligence, may not know how to employ it, or may be perplexed about how to manage it."
"Vella and McGonagle's practical, real-world guide to CI provides wonderful evidence that traditional corporate librarians are especially well suited to practicing CI because of our research skills and inherent curiosity. When corporate librarians embrace the transition from ‘question-answerer' to ‘question-asker,' we open up new career paths. This is an essential addition to every librarian's shelf."
"Vella and McGonagle's conversational style brings you directly into the narrative through engaging, thought provoking questions. As such, it felt as if I was doing the CI project with them. Anyone involved in CI, or trying to rescue their CI program, will find Vella's and McGonagle's book informative, insightful, practical, and executable."