Street Style in America

An Exploration

by Jennifer Grayer Moore


The urge to embody rebellion and mark dissent from the mainstream: this is the essence of American street style.

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Cover image for Street Style in America

August 2017


Pages 381
Volumes 1
Size 7x10
Topics Popular Culture/General
  The Arts/General

A comprehensive resource that will prove invaluable to fashion historians, this book presents a detailed exploration of the breadth of visually arresting, consumer-driven styles that have emerged in America since the 20th century.

What are the origins of highly specific denim fashions, such as bell bottoms, skinny jeans, and ripped jeans? How do mass media and popular culture influence today's street fashion? When did American fashion sensibilities shift from conformity as an ideal to youth-oriented standards where clothing could boldly express independence and self-expression? Street Style in America: An Exploration addresses questions like these and many others related to the historical and sociocultural context of street style, supplying both A–Z entries that document specific American street styles and illustrations with accompanying commentary.

This book provides a detailed analysis of American street and subcultural styles, from the earliest example reaching back to the early 20th century to contemporary times. It reviews all aspects of dress that were part of a look, considering variations over time and connecting these innovations to fashionable dress practices that emerged in the wakes of these sartorial rebellions. The text presents detailed examinations of specific dress styles and also interrogates the manifold meanings of dress practices that break from the mainstream. This book is a comprehensive resource that will prove invaluable to fashion historians and provide fascinating reading for students and general audiences.


  • Offers thorough investigations of American street styles from the early 20th century to the present day
  • Provides theoretical perspectives on the shifts in American culture that created the social context in which American street styles emerged
  • Enables readers to perceive the connections between consumer-driven street styles to the fashion industry and to American culture at large
Author Info

Jennifer Grayer Moore, PhD, is a design historian who specializes in the history of fashion. She teaches fashion history and theory in New York and is author of Greenwood's Fashion Fads through American History: Putting Clothes into Context.



"An important, thoroughly researched work that is recommended for large collections where material on contemporary fashion is needed."ARBAonline

"Moore, an art historian and independent scholar, has done a good job of situating theoretical, sociological, cultural, and historical concepts with the documentary evidence. . . . Thoroughly researched, the book documents and explores major North American street styles, from the first A–Z entry on "American Street Gangs" to "Goth," "Greaser," "Grunge, and "Steampunk" to "Zoot Suit." Summing Up: Recommended. High school through lower-level undergraduate students; general readers."Choice

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Other Titles of Interest

Clothing and Fashion cover imageFashion Fads through American History cover imageWe Did What?! cover image
Youth Cultures in America cover imageHow They Lived cover imageComics through Time cover image

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