The New Asia

Business Strategies for the Economic Region That Is Shaking Up the World

by David James and Rajeev Merchant

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Cover image for The New Asia

June 2013


Pages 259
Volumes 1
Size 6 1/8x9 1/4
Topics Business/International

The world's economic center is increasingly shifting from North America and Europe to Asia. This timely guide will provide businesspeople with the knowledge and understanding necessary to remain competitive—and proactive—in that brave new world.

To help readers better grasp the causes and effects of the ongoing tectonic shift in economic power, this book examines the 16 nations driving the explosive economic growth of Asia. It shows readers how to apply a "Five Factors" analysis to predict which Asian countries and industries will experience the most vibrant economic growth in coming years—and which will present the greatest risks for international businesses. It then goes a step further, offering insights and strategies that will help businesses assess opportunities in Asia and achieve success there in the years ahead.

To help readers make those judgments, this comprehensive, practical resource includes insightful descriptions of the value systems, business practices, customs, and social characteristics of Asia and of individual Asian nations. It also exposes the intra-regional relationships of Asian countries that contribute to, or undermine, their individual economic potential and that of the region as a whole.


  • Analyzes the foundations of Asia's economic strengths and weaknesses
  • Offers a detailed description of changes in the global economy that testify to a shift of economic power and influence and the probability of a lasting economic restructuring
  • Predicts the probable impact of Asia's economic rise on the global economy, on other economic regions, and on individual countries elsewhere in the world
  • Reveals which Asian nations can be counted on to expand their economic position in relation to other countries in the region and globally
Author Info

David James is president of Business Strategies International (BSI Corporation), a consulting and venture development firm in San Francisco, CA. His published works include The Executive Guide to Asia-Pacific Communications: Doing Business Across the Pacific; Doing Business in Asia; and numerous articles on legal, business, and technology issues. He was chairman of business programs at the East-West Center, Honolulu, HI, and under a project of the U.S. Agency for International Development (USAID), he headed a team of advisers to the Government of Indonesia on the revision of its commercial laws and related subjects. James holds a bachelor's degree from Harvard University, a juris doctor degree from the University of Chicago Law School, and a Stanford Executive Program certificate from the Stanford University Graduate School of Business.

Rajeev Merchant is the founder of Technoscenti, a business management, technology, and research consultancy and of the Asia Advisory Group specializing in emerging economies. He was director at AT&T International (Asia Pacific) and an adjunct professor for the marketing-in-technology graduate program at Oregon Health & Science University. He also served on the Board of Directors of the Singapore India Chamber of Commerce and Industry and as an advisor to Ashoka Fellows on social entrepreneurship. Merchant holds a master's of business administration degree in international management from the Thunderbird School of Global Management and a bachelor's degree in economics from the University of Mumbai, India.



"The authors have considerable experience working and consulting in Asia, and they nicely cover the broad region of Asia rather than just China or India, as many volumes do. . . . Useful bibliography of print and electronic resources. Summing Up: Recommended."Choice


"A concise and gripping breviary for globalization's big shift to Asia. James' and Merchant's advice on business strategies for the New Asia is based on a thorough analysis of the broader forces shaping Asia's future. A must-read."—Frank-Jürgen Richter, Founder and Executive Chairman, Horasis, Switzerland

"A first-rate book for executives eager to understand the economic growth of Asia. Must reading!"—David Heenan, Trustee, Campbell Estate and Visiting Professor, Georgetown University.

"This book provides a comprehensive introduction to the world's most dynamic region. Anyone interested in what is going on in Asia and the disparate circumstances and prospects of its emerging economies will find much of value in its pages."—Nicholas C. Hope, Director, Stanford Center for International Development

"An excellent book covering the seismic shift of the world's economic center of gravity to the Pacific. James's and Merchant's analysis is accurate on both the opportunities and challenges, especially for China, which is fast becoming the world's #1 economy. Great reading!"—George Cheung, Senior Executive, Strategic Development, IBM Greater China

"As economic power and influence shifts to the Asia region, this book gives the lowdown on the opportunities and pitfalls of doing business here. Well-researched and well-written, it's a must-read for executives, investors and professionals to understand the complex political and socio-economic conditions prevailing in the 16 key countries. Nowhere else will you get so much relevant and unbiased information in one place. "—Nirav Modi, Co-founder, eLogic Solutions (India) Private Limited

"American managers need this book because it stresses how the development factors (collectivism, government activism, and anti-individualist values) behind the rise of the new Asia, contradict traditional explanations for economic dynamism propagated in US management circles. Since the authors do not abandon the American economic and management outlook, the resulting syncretism moves the debate about how the West should cope with the Asian challenge to another plateau. "—Robert R Locke, Emeritus Professor, University of Hawaii at Manoa, Co-author of Confronting Managerialism: How the Business Elite and Their Schools Threw Our Lives Out of Balance (Zed Books, 2011)

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