This groundbreaking two-volume set provides readers with the information they need to grasp new developments in the swiftly evolving field of media literacy.
The United Nations Educational, Scientific and Cultural Organization (UNESCO) proclaimed media literacy a "fundamental human right." How fitting that there is finally a definitive handbook to help students and the general public alike become better informed, more critical consumers of mass media. In these A–Z volumes, readers can learn about methodologies and assessment strategies; get information about sectors, such as community media and media activism; and explore areas of study, such as journalism, advertising, and political communications. The rapid evolution of media systems, particularly digital media, is emphasized, and writings by notable media literacy scholars are included.
In addition to providing a wide range of qualitative approaches to media literacy analysis, the handbook also offers a wealth of media literacy resources. These include lists of media literacy organizations and national media literacy programs, plus relevant books, websites, videos, and articles.
• Offers comprehensive coverage of media literacy, from principles and concepts to media literacy education in the United States
• Shows readers how to apply critical thinking skills to mass communications
• Covers key individuals in the field
• Features numerous short topical entries, biographical sketches, overviews of organizations, and important writings from the field
• Was developed with the participation of graduate students immersed in the latest digital technology systems and actively involved in frontiers of media literacy
International Media Literacy
Production Analysis Approach
Socratic Approach to Media Analysis