The lands between Tijuana and Tierra del Fuego can be remarkably misunderstood. The media of the United States often depicts Latin America as hopelessly impoverished and oppressed by corrupt politicians, violent drug gangs, and powerful family dynasties—leading many American companies to overlook profitable opportunities to serve the region's 500 million consumers.
This hands-on guide teaches executives of small and medium-size U.S. companies how to establish and maintain profitable business in Mexico, Central America, South America, and the Caribbean.
Unlike the "old" Latin America, today's Latin America is both readily accessible to smaller North American companies and is being transformed into a bustling business environment. However, for those without a native, in-depth understanding of the emerging changes within today's Latin American marketplace and a grasp of the cultural implications at hand, doing business in Latin America can still be challenging for smaller U.S. exporters and importers.
Doing Business in the New Latin America: Keys to Profit in America's Next-Door Markets, Second Edition serves as an insider's travel guide and trader's manual for understanding the region's market environment and best export sales opportunities in each of its countries. It lays the groundwork for finding and developing ideal prospects while avoiding pitfalls and foreigners' faux pas. Part I familiarizes readers with Latin America in general, profiling its nations from a business perspective; Part II explains how Latin American business attitudes developed from a historical perspective. The third section of the text focuses on the all-important art of making—and keeping—the deal.
• Identifies specific selling opportunities among 20 Latin American markets and Latino buyers in the United States
• Provides readers with fresh, up-to-date information regarding profit opportunities in the rapidly changing markets of today's Latin America
• Authored by an expert with 30 years of experience in Latin American business and economic development
• An unprecedented examination of the unique changes evolving in the modern Latin American marketplace and the implications of these changes for smaller U.S. exporters and importers
• Written without jargon for general readers, making use of bulleted lists and tables for ease of comprehension