This volume fills the void created by the lack of a book-length, critical, and systematic treatment of ecological attitudes and behaviors. It emphasizes psychometrics and experimentation within a broad behavioral-cognitive framework focused on the natural world. Gray summarizes and integrates existing research and reviews major alternative approaches to measuring ecological attitudes, while presenting his own ecological attitude domain model. Russell Weigel and Richard Borden provide state-of-the-art reviews of the research on the relationship between ecological attitudes and actions and on the linkage between personality and ecological concern. Gray himself integrates the theoretical perspectives of social psychologists Milton Rokeach and Martin Fishbein in his construction of a paradigm for ecological change. Using this as background, he reviews existing behavioral studies, differentiating between those that rely on information and those that use reinforcement to produce a desired change in behavior. Finally, he suggests that the key to large-scale change is the creation of a true environmental ethic in our society.