A compendium of up-to-date theory and research on image-making in U.S. presidential elections, specifically dealing with how election results hinge on voter perceptions of candidates and how candidates seek to construct images thought to attract voters.
Since Nimmo and Savage's groundbreaking work, Candidates and Their Images (1976), there has been no book dedicated solely to the examination of political candidate images. This volume adds to the development of the candidate image construct initiated by Nimmo and Savage. It provides a compendium of state-of-the-art theory and research of candidate images and image formation in the U.S. presidential elections. The contributors to this work, among the best-known in the field of political communication, describe and explain how presidential election results hinge on voter perceptions of candidates and how candidates seek to construct images that attract the most votes. The volume integrates issues of voter decision-making, media messages, campaigning, debate effects, and political advertising into the development of political communication theory. It will be a valuable resource for scholars and students of political communication.
Foreword by Robert Denton Introduction: The Importance of Candidate Images by Kenneth L. Hacker Campaigns and Candidate Images in American Presidential Elections by Susan A. Hellweg Political Images and Voting Decisions by Kathleen E. Kendall and Scott C. Paine Creating the Eye of the Beholder: Candidate Images and Political Socialization by Robert L. Savage The Formation of Candidate Images during Presidential Campaigns by Dan Nimmo Interpersonal Communication and the Construction of Candidate Images by Kenneth L. Hacker Changing Candidate Images: The Effects of Political Advertising by Lynda Lee Kaid and Mike Chanslor Televised Presidential Debates and Candidate Images by Walter R. Zakahi and Kenneth L. Hacker Meta-analysis of Candidate Images by Susan A. Hellweg and Brian H. Spitzberg Measuring Candidate Images with Semantic Differentials by Lynda Lee Kaid Intensive Analysis and Candidate Images by Dan Nimmo A Rashomonian Approach to the Study of Image Construction by Doug Kruse and Kathleen E. Kendall Linguistic Discourse Analysis of Candidate Image Formulations by Kenneth L. Hacker References Index