Topic: Politics, Law and Government / Politics (General)

 
Candidate Images in Presidential Elections
Kenneth L. Hacker
978-1-44082-080-9

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Candidate Images in Presidential Elections

Kenneth L. Hacker Kenneth L. Hacker

September 1995

Praeger

Series: Praeger Series in Political Communication

Cover
Pages
Volumes
Size
Hardcover
224
1
6 1/8x9 1/4
 
ISBN
eISBN
978-0-275-94714-9
978-1-4408-2080-9
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$119.95

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A compendium of up-to-date theory and research on image-making in U.S. presidential elections, specifically dealing with how election results hinge on voter perceptions of candidates and how candidates seek to construct images thought to attract voters.

Since Nimmo and Savage's groundbreaking work, Candidates and Their Images (1976), there has been no book dedicated solely to the examination of political candidate images. This volume adds to the development of the candidate image construct initiated by Nimmo and Savage. It provides a compendium of state-of-the-art theory and research of candidate images and image formation in the U.S. presidential elections. The contributors to this work, among the best-known in the field of political communication, describe and explain how presidential election results hinge on voter perceptions of candidates and how candidates seek to construct images that attract the most votes. The volume integrates issues of voter decision-making, media messages, campaigning, debate effects, and political advertising into the development of political communication theory. It will be a valuable resource for scholars and students of political communication.
Foreword by Robert Denton
Introduction: The Importance of Candidate Images by Kenneth L. Hacker
Campaigns and Candidate Images in American Presidential Elections by Susan A. Hellweg
Political Images and Voting Decisions by Kathleen E. Kendall and Scott C. Paine
Creating the Eye of the Beholder: Candidate Images and Political Socialization by Robert L. Savage
The Formation of Candidate Images during Presidential Campaigns by Dan Nimmo
Interpersonal Communication and the Construction of Candidate Images by Kenneth L. Hacker
Changing Candidate Images: The Effects of Political Advertising by Lynda Lee Kaid and Mike Chanslor
Televised Presidential Debates and Candidate Images by Walter R. Zakahi and Kenneth L. Hacker
Meta-analysis of Candidate Images by Susan A. Hellweg and Brian H. Spitzberg
Measuring Candidate Images with Semantic Differentials by Lynda Lee Kaid
Intensive Analysis and Candidate Images by Dan Nimmo
A Rashomonian Approach to the Study of Image Construction by Doug Kruse and Kathleen E. Kendall
Linguistic Discourse Analysis of Candidate Image Formulations by Kenneth L. Hacker
References
Index




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