This book provides an insider's view of how today's blockbuster companies arrived at the top and explains how your business can do the same—in good economies or bad.
Some of the most successful companies in the world came from the humblest beginnings. UPS, the largest logistics and shipping company in the world, started as a bicycle messaging service. When Google was created less than 15 years ago, its founders couldn't raise a mere $1 million from Yahoo! or Microsoft; today Google is worth $180 billion.
How—and why—did revolutionary companies like Google, Apple, Cisco, and Southwest Airlines come about? The growth and success of such companies seems extraordinary, if not impossible, yet it has happened repeatedly despite the advance and proliferation of businesses to the point where it would seem that "everything's already been done." It's the specific business plans and mindsets of the people behind these rare "transformative" companies that enable these stunning achievements.
In Built for Change: Essential Traits of Transformative Companies, the author reveals what distinguishes these unique enterprises from the multitudes striving for success in a fiercely competitive world. This book will fascinate and benefit small business owners, entrepreneurs, and CEOs of large corporations, as well as venture capitalists, institutional fund managers, angel investors, and university professors and business students. Readers will learn how to spot transformative companies as they develop and how they can apply the principles behind businesses such as Starbucks, Dell, and UPS to their own enterprises.
• Identifies eight common characteristics of breakthrough enterprises
• Contains exclusive interviews that reveal how certain companies blew away their competition
• Includes case studies—including Starbucks, Dell, American Idol, and Google—that appeal to any reader
• Provides an index listing companies and executives featured in the text
• Consolidates 30 years of corporate excellence into one easy-to-read volume
• Written by an active venture investor, this text presents a unique, multicultural framework for understanding how to build a transformative company
• Presents information that is both valuable and timely because a "transformative company" is the only kind of business capable of recreating the enormous wealth that has been lost in recent years