The book provides a comprehensive discussion of the major issues and events surrounding all American presidential elections, from the earliest years of the Republic through the campaign of 2008.
Presidential campaigns provide an important barometer of American political attitudes and aspirations. From the early years of the Republic, wherein campaigns for the presidency were detached from the broader electorate, through the emergence of popular national campaigns framed and driven by the methods and needs of the mass media, the race for the presidency encapsulates the broader changes in American democratic culture.
Presidential Campaigns, Slogans, Issues, and Platforms: The Complete Encyclopedia is an easy-to-use reference work designed to encourage students and anyone interested in democratic politics to undertake a greater understanding of this complex aspect of American political life.
The three-volume work covers each presidential campaign in depth, examining a large number of related issues ranging from the use of social media in modern presidential campaigns to negative campaign ads and key slogans used in every presidential campaign. Volume One contains entries offering specific and focused information on issues, trends, factors, slogans, strategies, and other more detailed elements of presidential campaigning from the first stirrings of the American democratic process to the first decade of the 21st century. Volumes Two and Three provide chronological accounts of every presidential campaign since the ratification of the Constitution through the campaign of 2008, with Volume Two covering the campaign of 1788–89 to the campaign of 1908, and Volume Three covering the campaign of 1912 to the campaign of 2008.
• Introduces the how and why of American presidential campaigns
• Presents a chronological account of presidential campaigns that showcases the key personalities, issues, and campaign themes as they emerged in American political history
• Examines the presidential elections of the 21st century in detail