Topic: Race and Ethnicity / Latino/Hispanic Studies

 
The Latina's Guide to Success in the Workplace
Rose Castillo Guilbault and Louis E.V. Nevaer
Foreword by Cathy Areu
978-0-31339-767-7

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Rose Castillo Guilbault and Louis E.V. Nevaer
Foreword by Cathy Areu
Rose Castillo Guilbault is VP for communication and social responsibility for AAA Northern California, Nevada and Utah Insurance Exchange. She was the first Hispanic journalist to write a column for the San Francisco Chronicle newspaper. Guilbault is the author of Farmworker's Daughter: Growing Up Mexican in America and the recipient of many honors, including being named among the 50 Most Influential Hispanics in Silicon Valley.

Louis E.V. Nevaer is director of Hispanic Economics and is a contributor to Pacific News Service and New American Media. He is the author of more than a dozen books, including Managing Hispanic and Latino Employees: A Guide to Hiring, Training, Motivating, Supervising, and Supporting the Fastest Growing Workforce Group and The Rise of the Hispanic Market in the United States: Challenges, Dilemmas, and Opportunities for Corporate Management.
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The Latina's Guide to Success in the Workplace

Rose Castillo Guilbault and Louis E.V. Nevaer
Foreword by Cathy Areu Rose Castillo Guilbault and Louis E.V. Nevaer
Foreword by Cathy Areu

August 2012

Praeger

Cover
Pages
Volumes
Size
Hardcover
194
1
6 1/8x9 1/4
 
ISBN
eISBN
978-0-313-39766-0
978-0-313-39767-7
Print in Stock
$37.00

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By 2050, one in four American workers will be Latina. Yet members of this group are currently among the lowest-paid employees and are afforded the fewest opportunities in the workplace. This inspirational book encourages Hispanic/Latina women to challenge the inequities in their cultural ideology which hamper workplace success, while teaching them the work skills necessary to advance their careers.

This hands-on manual provides Latinas with the tools they need to succeed at work by examining some of the societal and cultural obstacles that hinder their progress.

Despite being 20 million strong, Latinas represent America's most undervalued human resource. This career guide is the only one of its kind to focus specifically on empowering the working women of the Latina community to embrace success and build skills for workplace advancement.

The Latina's Guide to Success in the Workplace explores the complexity of the Hispanic/Latino identity and the impact of this culture on professional mobility. The author asserts that there are five obstacles which Latinas confront within their own belief system: the idea that women do not need an education; the assumption that the needs of men come first; a belief that it is sinful to desire money; the opinion that Latinas should not be ambitious; and the mindset that successful women in the United States lose their femininity. Throughout the book, up-to-date research, case studies, and inspirational interviews offer strategies for overcoming the cultural factors that limit Latinas and providing a roadmap for achieving success.

Features
• Case studies that illustrate inspirational stories of Latina women
• A list of recommended behaviors for becoming successful at work
• Practical tips and techniques for creating a career path
• Interviews with some of the most successful Latinas in the United States

Highlights
• Includes original research on Latinas
• Explores how certain cultural qualities in the workplace are favorable
• Features books, studies, and reports authored by women
• Examines the challenges specific to Latinas in America
Rose Castillo Guilbault is VP for communication and social responsibility for AAA Northern California, Nevada and Utah Insurance Exchange. She was the first Hispanic journalist to write a column for the San Francisco Chronicle newspaper. Guilbault is the author of Farmworker's Daughter: Growing Up Mexican in America and the recipient of many honors, including being named among the 50 Most Influential Hispanics in Silicon Valley.

Louis E.V. Nevaer is director of Hispanic Economics and is a contributor to Pacific News Service and New American Media. He is the author of more than a dozen books, including Managing Hispanic and Latino Employees: A Guide to Hiring, Training, Motivating, Supervising, and Supporting the Fastest Growing Workforce Group and The Rise of the Hispanic Market in the United States: Challenges, Dilemmas, and Opportunities for Corporate Management.




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