Virtual Reality Systems for Business

by Robert J. Thierauf


A new, cutting-edge technology that will enable businesspeople to grasp information more effectively than ever before, explained clearly and in a way businesspeople can understand and put to immediate use.

Print Flyer

August 1995


Pages 304
Volumes 1
Size 6 1/8x9 1/4
Topics Business/E-Commerce and Technology

Virtual reality—one of the most advanced and exciting technologies to emerge in recent decades—offers businesspeople a new way to grasp information and use it quickly and effectively. By literally experiencing information in an artificially created computer generated world instead of reading, hearing, or viewing it on a screen, businesspeople can get information in a way that has proved most successful and most natural for humans. The result is saved time and money, savings that are essential to any enterprise if it is to survive and prosper in today's fast-paced, competitive business environment. The first book to explore virtual reality strictly for businesspeople, Virtual Reality Systems in Business provides essential information not only on theory and the scientific underpinnings of this new technology, but also on its methods, purposes, and day-to-day applications.

Readers will learn how virtual reality applies to retailing, marketing, design, manufacturing, accounting, finance, training, human resource management, and other functions critical to the operations of any organization, public or private. They will learn the types of hardware and software currently available to develop the virtual worlds they need in their specific organizations, and how to procure them from vendors. Also covered are the methodologies by which computer professionals can develop their own virtual reality systems, and the relationship between virtual reality systems and computer databases and data communications. Explained too is the basic framework underlying business-oriented virtual reality systems and how these systems tie in with nonbusiness oriented systems. A major contribution to our understanding of today's technologies and the benefits that will accrue from them in years to come.

Topic Centers

An Overview of Virtual Reality Systems for Business
Introduction to Virtual Reality Systems for Business
A Framework for Business-Oriented Virtual Reality Systems
Computer Hardware and Software in Virtual Reality Systems for Business
Computer Hardware in a VR Environment
Computer Software in a VR Environment
Computer Databases and Data Communications in a VR Environment
Building Virtual Reality Systems for Business
Development of Virtual Reality Systems for Business
Applications of Virtual Reality Systems for Business
Retailing and Marketing in a Business-Oriented VR Environment
Design and Manufacturing in a Business-Oriented VR Environment
Accounting and Finance in a Business-Oriented VR Environment
Training and Human Resources in a Business-Oriented VR Environment


Reviews useful for its overview of VR for business people, and its attempt to show them how VR may affect their businesses and work lives.— The VR Reader

...a well-thought-out look at the way technology could change our lives.—Online

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