ABC-CLIO

Globalization and Its Managerial Implications

by C. P. Rao, ed.

Print Flyer

November 2000

Praeger

Pages 320
Volumes 1
Size 6 1/8x9 1/4
Topics Business/International
Description

Globalization is a force with a strong, analyzable impact on management practices. Rao and his contributors explore its implications and show how globalization's impacts differ by sector and region of the world. Taking a comprehensive and integrated approach to the managerial implications of globalization, they report research on six groups of critical issues: the environmental, micromanagerial, the exporter-importer interaction, market communications, sectoral management, and regional management. Academicians and executive policy makers concerned with the internationalization of business will find the book of special importance. It may also be used as a text supplement in graduate courses in international business and marketing.

Rao's contributors focus primarily on the managerial implications of the globalization process that are of most concern to management today. Combining conceptualization with empirical research, they show how pervasive is the environmental force of globalization, and focus on such up-to-date concerns as relationship marketing and the complex issues of importer-exporter interaction. The result is a useful insight into the interaction processes that govern international trading. The contributors focus too on the unique impacts of globalization on information technologies, the services industry, and small and medium-sized firms. They also investigate the phenomena of newly emerging markets struggling to embrace free market systems and identify the challenges and opportunities these markets offer and how distinctly different they are from one market to another.

Table of Contents

Introduction
Environmental Issues
Micromanagement Issues
Importer-Exporter Interaction Issues
Market Communications Issues
Sectoral Management Issues
Managerial Issues in Regional Markets
Bibliography
Index

Other Titles of Interest

Managing Multinationals in the Middle East cover imageStrategy, Structure, and Performance of MNCs in China cover imageGlobal Alliances in the Motor Vehicle Industry cover image
Investing in International Real Estate cover imageThe Asian Economic Catharsis cover imageThe Globalization of Business and the Middle East cover image

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