This practical, easy-to-understand book sets a path to successfully building a culture for sustainability in today's global marketplace, providing "best practice" case studies from industries and sectors including manufacturing, business-to-business, hospitality, consumer products, telecommunications, and professional services.
In their own words, leaders, managers, and employees from nine global companies explain how they are turning their visions into reality. Sustainability and human resources expert Jeana Wirtenberg describes how these companies are transforming challenges into opportunities by opening their minds to the megatrends that will define the future. The vast majority of today's CEOs consider sustainability essential to their company's success, yet most do not know how to embed it into their company and its culture. This book guides firms of all types and sizes—from those organizations just starting their journey to sustainability, to those seeking to accelerate their positive impact on people, reduce their negative environmental impact, and improve their bottom line. Wirtenberg shows readers how extraordinary results are possible by engaging the hearts and minds of employees throughout the organization.
- Never-before-published stories and lessons learned from nine successful global companies that are building cultures for sustainability
- Tips from business leaders on how to create purposeful work environments that ignite employees' passion
- Practical resources: on-the-ground successful programs; proven global and local best practices; top-down and bottom-up strategies and activities; and user-friendly frameworks, tools, and references that help firms at any level of sustainability build a more sustainable culture via increased employee engagement
"Writing from her heart, mind, and soul, Wirtenberg pays tribute to the role the precious earth plays for all people living, working, and creating value together in organizations across the globe. . . . She convincingly shows how all organizational members can co-create sustainable mindsets, cultures, and results by engaging employees, inspiring personal innovation, fueling care and commitment, creating 'leaderful' environments, and cultivating sustainability-inspired habits."
“Changing company culture is the biggest challenge for sustainability champions. Jeana Wirtenberg gleans best practices and lessons learned from case studies of nine leading companies’ experiences to provide a buffet of proven approaches for hungry culture-change agents. Perfect. Now let’s get on with it."
“This book offers excellent examples of how organizations can make the commitment to sustainability congruent with the other economic drivers that often hold organizations captive.”
“Anyone who wants to create a sustainable organization—with a culture that’s good for people, profits, and our planet—can learn from this insightful book. The challenges met and lessons learned at nine brand-name companies are memorably described, and a comprehensive framework for action shows readers how to stimulate meaningful change. It’s a great read!”
“This is a must-read for any leader, citizen, student, or organization interested in how to create a culture of sustainability. Wirtenberg’s story is a positive one and is one focused on solutions. Starting from the position that it is both necessary and feasible to find a way to ‘have enough, for all, forever,’ Wirtenberg carefully demonstrates how and why this is possible, building her case around the practices of nine major corporations. Wirtenberg’s effort will take its place alongside other classics of the sustainability and green-business movement. And it is an important book for all of those who care about our mutual future, our responsibilities toward one another, and how we can create a more just and sustainable future."
“A practical, well-written guide to building a corporate culture of sustainability, well-illustrated with in-depth case studies and the author’s insights. Highly recommended!”
"Jeana Wirtenberg moves beyond single-focus studies of environmental sustainability to explore its human side, which is necessary for long-term success. By engaging employees, inspiring personal innovation, fueling care and commitment, creating leaderful environments, and cultivating sustainability-inspired habits, all organizational members may co-create sustainable mindsets, cultures, and results. The book masterfully integrates vision, passion, and reflection with well-documented case studies, personal interviews, and rigorous analysis while also providing practical guidance and a roadmap for change."