"Well documented and researched, this is required reading for anyone interested in journalism and media analysis, including policy wonks, whose work is criticism. ... Summing Up: Highly recommended. Lower-division undergraduates through faculty and professionals; general readers."
"If I were trying to figure out journalism's future, I would start with this book. It is full of well-written wisdom and great common sense, buttressed by important research. It holds its own--intellectually and viscerally."
"In this provocative study, Mersey issues an important challenge to the news orthodoxy: questioning its approach to both audience and journalism. Mersey cuts to the core and dares to ask, 'Should journalism as we know it today be saved?"
"Can Journalism Be Saved? is teeming with wisdom and insight and is a must read for anyone who cares about the future of authoritative journalism. Mersey gives us a new way to measure journalism and urges journalists to reject the notion that general circulation news has value and instead start serving individuals. Even more astounding, she might be right."
"This book is bad news for advocates of present-day journalism in America. It's good news for those who believe our current model is irreparably broken. And for anyone dedicated to returning our profession to its critical role in our democracy, it's essential news."
"This straight-talking book places the audience -- indeed, the individual -- at the center, and bids journalists to do the same. We'd be well advised to listen."
"This scholarly new book is a welcome contribution to the ongoing debate regarding the future of journalism. Based on hard data rather than theory or opinion, it helps to answer the old question of whether media companies should focus on their audiences' 'need to know' or 'want to know' and provides useful direction for journalistic enterprises of all shapes, sizes, and climes."
"Rachel Davis Mersey, in her book, Can Journalism Be Saved?, has created a new model for successful journalism--the identity based model."
"Provocative, intelligent, and accessible, this book asserts that 'the future of journalism is not here; it is ahead of us. It is continually ahead of us.' Rachel Mersey shines a light that illuminates our way forward."
"Rachel Davis Mersey's book brings to the fore a new identity-based model of news and its distribution. In today's context of dwindling newsrooms, disparate audiences and the prioritization of 'fluff' news, Davis Mersey offers journalists a fresh approach to re-engage with audiences....At this critical juncture of media, technology, and human behavior, Rachel Davis Mersey has a clear message for journalism to put itself at the heart of its audience."
"Here is a thoughtful proposal for a new definition of journalism now that its creators and consumers are free from the constraints of the old, pre-digital methods of learning and communicating. Rachel Davis Mersey integrates classical and current mass communication research to make her case."
"In an era when journalists struggle to establish relevance and identity in the digital space, Rachel Davis Mersey concisely and insightfully offers a blueprint for saving the news. She translates market research on what motivates and engages readers into language journalists can understand and appreciate. An important book that advances the discussion about the potential of news organizations to connect and re-create communities of interest in the online world."
"With this book, Davis closely examines the economic and cultural forces that will likely spell the death of the general-interest newspaper. Her proposed alternative, a world of more individualized and targeted publications, offers a bright future for journalists and media consumers."